emilymanahan

source: icanread

source: icanread

(Source: icanread)

source: icanread

source: icanread

(Source: icanread)

source: icanread

source: icanread

(Source: icanread)

“As marketers, we know the old stuff isn’t working. And we know why: because as consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problem.”
— Seth Godin. Purple Cow. Kindle edition. Location 141
“Stop advertising and start innovating.”
— Seth Godin. Purple Cow. Kindle edition. Location 132
“Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering isn’t remarkable, it’s invisible.”
— Seth Godin, Purple Cow. Kindle edition, location 119

This is an incredible Duracell commercial featuring Seattle Seahawks’ player, Derrick Coleman.  It stands out because it describes more than the batteries.  This commercial tells a compelling story.