Fruit of the Loom: Lucky Looms | Ads of the Worldâ¢
A lot of people have lucky underwear. But just how legit are they? Fruit of the Loom decided to eliminate all doubt and actually make some. For real.
Fruit of the Loom is making lucky underwear.
More accurately, Fruit of the Loom took a batch of 2,000 undies to some of the luckiest places in America. In Martinsville, Illinois they ran every pair of underwear through the world’s largest horseshoe. In Boulder City, Nevada they rubbed every piece of underwear on the feet of the Winged Figures of the Republic. In Los Angeles, they rubbed a penny on each pair and tossed the penny into the Seven Star Cavern Wishing Well. Finally they stopped in Soldotna, Alaska, home of the world’s largest 4 leaf clover collection. They covered a box with all of the 4 leaf clovers and let the underwear sit in that box for 7 hours and 77 minutes.
This is a brilliant marketing campaign! It’s inventive and unique. Even though I have never been a faithful Fruit of the Loom customer, I pulled up the Lucky Looms website to see how well these limited edition undies are selling.
Only 319 pairs remain.